UMW COB Mission, Vision, and Values

COB Mission
Grounded in the liberal arts and centrally located between Washington DC and Richmond, the College of Business develops critical thinkers who are honorable leaders and work collaboratively to innovate, solve business problems, and address societal needs.
COB Vision
To educate with innovation and excellence.
COB Values
The following values provide members of the College of Business community with a shared sense of vision and aspiration:
1.  Diversity.  Diversity, in its broadest sense, is key to our learning organization.
2.  Scholarship.  We value the creation and pursuit of knowledge by students and faculty that result in publications and innovative business ideas.
3.  Integrity.  Honesty and fairness is at the core of our internal and external relationships.
4.  Partnerships.  We are committed to engaging in partnerships with other colleges of the University, community organizations, alumni and business
affiliates to extend the reach and impact of our mission.
5.  Service.  We are committed to working with our stakeholders to provide service opportunities as a valued business resource.
6.  Quality.  We strive to be excellent in all that we do.

COB Strategic Initiatives

Strategic Initiative 1: Increase Marketability of Business Students
Strategic Initiative 2:  Meet the Needs of Local and Regional Individuals and Organizations
Strategic Initiative 3:  Increase the Visibility of the College of Business on Campus and Beyond
Strategic Initiative 4:  Continually Improve Our Culture to Support Our Values of Engagement, Impact, and Innovation
Strategic Initiative 5: Support Diversity, Equity, Inclusion, and Belonging
Strategic Initiative 5: Support Diversity, Equity, Inclusion, and Belonging
Strategic Initiative 6: Demonstrate Societal Impact


*Adopted November 2020 by the COB Leadership Team



Dean’s Office on Fredericksburg Campus:

1301 College Avenue
Woodard Hall, Suite #225A
Fredericksburg Virginia 22401

Faculty and Staff on Fredericksburg Campus:

Woodard Hall, Fredericksburg, VA 22401