Marketing Major

Why Study Marketing?

“Marketing majors have diversity of options available to them. From creating content for advertisements to analyzing thousands of data points to understand what consumers want and how much they want it for. Organizations, both public and private, are consistently trying to add value in a fast paced highly digitized world. Marketing majors learn how harness the power of new technologies, analyze big data, and understand consumers.” – Professor Kashef Majid

Courses Within the Marketing Program

Beginning 2015-2016, the College of Business changed its degree program to reflect the addition of majors. Previously, students who completed the program received a Bachelor of Science degree in Business Administration, and were able to identify an area of specialization, but not a major. The revised program allows students to major in one of three areas: Accounting, Business Administration, or Marketing. Under the revised program, students still receive a Bachelor of Science degree in Business Administration, but have a major specified on their transcripts.

For detailed information on the new majors please click here.

Click here to view the Advising Guide for the Marketing Major.

Please click here for information on admission to the College of Business.

PREREQUISITE COURSES: TWELVE (12) CREDITS

*ECON 201: Principles of Macroeconomics; *ECON 202: Principles of Microeconomics; *MATH 200: Introduction to Statistics (or equivalent: CPSC 320; ECON 361; PSYC 261); BLAW 201: Legal Environment of Business

BUSINESS CORE: THIRTY (30) CREDITS

Lower-Division Requirements: (12 credits)

ACCT *101, *102, MIST 201, DSCI 259

Upper-Division Requirements: (18 credits)

MGMT 301, MKTG 301, BUAD 350, DSCI 353, FINC 301, MGMT 490

MAJOR: EIGHTEEN (18) UPPER LEVEL CREDITS IN THE DISCIPLINE

MKTG 411: Marketing Research

MKTG 450: Consumer Behavior

MKTG 490: Marketing Strategy

Plus an additional 9 credits selected from any additional upper-level MKTG courses, GISC 200, or GEOG 250.

*Required for consideration for admission to the College of Business