Vision, Mission, and Strategic Priorities

Vision

UMW College of Business aims to be a leader in creating transformative educational experiences that promote collaboration, foster critical and innovative thinking skills, and integrate advances in knowledge and technology. 

Mission

We empower students, advance knowledge, and serve society by integrating excellence in teaching, scholarship, and community engagement, all grounded in the liberal arts. Through innovative and collaborative learning experiences, we prepare graduates to lead in a rapidly evolving, technology-driven world and to contribute to regional workforce and economic growth.

Strategic Priorities and Objectives

STRATEGIC PRIORITY 1: STUDENT SUCCESS AND ACADEMIC EXCELLENCE

Strategic Objectives:
  1. Enhance student-centered learning experiences that foster leadership, critical thinking, and collaboration skills.
  2. Develop high-quality, innovative programs and foster curricular innovation that meets the needs of today’s students and the world.
  3. Advance technology integration in the curriculum.
  4. Cultivate a supportive educational environment and promote lifelong learning opportunities (UNSD 4 Quality Education).

STRATEGIC PRIORITY 2: FACULTY & STAFF DEVELOPMENT AND EXCELLENCE

Strategic Objectives:
  1. Advance faculty and staff development; recognize and celebrate faculty and staff achievements.
  2. Foster a culture of shared governance.

STRATEGIC PRIORITY 3: GROWTH, PARTNERSHIPS, AND SOCIETAL IMPACT

Strategic Objectives:
  1. Develop and support partnerships to advance sustainable economic growth, address community needs, and contribute to workforce development (UNSD 8 Decent Work & Economic Growth).
  2. Develop and implement strategies to grow enrollment (improve retention and graduation) and diversify resource streams.