Vision, Mission, and Values

Vision, Mission, and Values

Vision

To educate with innovation and excellence.

Mission

Grounded in the liberal arts and centrally located between Washington DC and Richmond, the College of Business develops critical thinkers who are honorable leaders and work collaboratively to innovate, solve business problems, and address societal needs.

Values

The following values provide members of the College of Business community with a shared sense of vision and aspiration:

• Diversity. Diversity, in its broadest sense, is key to our learning organization.
• Scholarship. We value the creation and pursuit of knowledge by students and faculty that result in publications and innovative business ideas.
• Integrity. Honesty and fairness are at the core of our internal and external relationships.
• Partnerships. We are committed to engaging in partnerships with other colleges of the University, community organizations, alumni, and business affiliates to extend the reach and impact of our mission.
• Service. We are committed to working with our stakeholders to provide service opportunities as a valued business resource.
• Quality. We strive to be excellent in all that we do.

Strategic Initiatives

1. Increase the marketability of business students.
2. Meet the needs of local and regional individuals and organizations.
3. Increase the visibility of the College of Business on campus and beyond.
4. Continually improve our culture to support our values of engagement, impact, and innovation.
5. Support diversity, equity, inclusion, and belonging initiatives.
6. Demonstrate societal Impact.