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Kyle Ragsdale is the Chief Marketing Officer of Billy Casper Golf (BCG), the largest domestic owner-operator of golf courses, country clubs and resorts. He is also the Managing Director of Buffalo.Agency, BCG’s wholly owned full service marketing firm focused on golf, sport and lifestyle brands. During his tenure at BCG, he and his team have built an industry leading dynamic marketing platform enabling a scaled data driven marketing approach responsible for nearly 3% of golf played in the United States. Prior to BCG, Ragsdale served as the top revenue and finance officer at Vox Media, publisher of SB Nation, The Verge, Vox.com, Curbed, Racked, ReCode, Polygon and others. In that role, he led all sales, marketing and finance activities and helped grow Vox from a start-up to one of the larges digital publishers currently averaging over 100 million monthly unique visitors.  Under his leadership, Vox pioneered the integration of brands and brand messaging into online communities, … [Read more...]