Lance C. Gentry

Lance Gentry
  • Associate Professor
  • Business
  • Areas of Expertise

    • Market Research
    • Surveying
    • Satisfaction Analysis
    • Importance-Performance Analysis

Dr. Gentry received his Ph.D. in Marketing and Supply Chain Management from Michigan State University. In both academics and industry, Dr. Gentry has been surveying and evaluating respondents since 1993. In previous experience, Dr. Gentry was directly responsible for market research as a Marketing Manager at Intel Corporation and as the North American Director for New Product Development at Philips Consumer Electronics Company. He also earned an MBA and a BSBA at the University of Tennessee.