Roberta MacDonald ’72 is nearing 40 years of consumer product marketing experience, the last 28 of which she has spent as SVP of Marketing for Cabot Creamery Cooperative. She has helped turn the small, farm family owned dairy cooperative into a national player through creative, award-winning and occasionally over-the-top campaigns.
Roberta previously served as Vermont’s first Marketing Director, a position created for her by Governor Kunin in 1984. She has been recognized with many awards for design, promotions, and high-impact public relations programs, including the highest individual award by B Corps. Prior to moving to Vermont, Roberta provided marketing consulting and/or staff services for the San Francisco Opera, National Endowment for the Arts, Ford Foundation, American Express, Information Industry Association, NYU, CBS, and the Vietnam Veterans Memorial. Roberta is a long-time champion of the co-op movement and speaks frequently on how Cabot rewards volunteers for an indelible brand connection with its farmers’ values. In her free time, she volunteers for hospice services in Burlington, Vermont.